About Us
Aabi Holdings Sdn Bhd
Introduction
The recent appointment of Malaysian-owned and operated Aabi Holdings as the exclusive Malaysian distribution agent for world-renowned Stassen Group’s line of products, represents a formidable expansion in the Malaysia-based Import and Export operation of Aabi Holdings.
The Stassen Group, a Sri Lankan company with a history extending over four decades, is recognized in many global markets as a top producer and exporter of high-quality, cost-friendly Sri Lankan spices, tea, and alcoholic beverages.
With the distribution agreement between Aabi Holdings and the Stassen Group now formalized and in operation, it affords Aabi Holdings great strength in importing Sri Lanka’s world-class brands of Ceylon Tea, Ceylon Spices, and its first-rate liquor types. The sole distribution agent appointment of Aabi Holdings, provides them the leeway to distribute all imports of said products throughout Malaysia and also to engage in export regionally. It is set to further boost Malaysia’s formidable reputation as a top import and export nation with well-established trade agreements with a number of world markets. When considering overall exports of goods and services as percentage of Malaysia’s GDP, it stood at 68.76%. Imports of goods and services as a percentage of GDP equalled 61.75%. The country’s trade growth in 2018 totaled 5.12%, in comparison to 3.50% world trade growth in the same year.
Aabi Holdings’ Portfolio
Products As a result of the distribution partnership formed between the two companies, Aabi Holdings has widened its product offering in Malaysia and regionally and it now provides a diverse list of top Sri Lankan products and brands. This will afford the company numerous points of differentiation and market leverage, on the basis of the distinct flavour, quality, economical nature, and brand value of Sri Lankan products. This is strengthened by the island of Sri Lanka’s well-established and continuously growing reputation worldwide as a producer of food and beverage products for discerning consumers. Aabi Holdings now holds claim to the sole distribution rights for the following line of products from Sri Lanka.
Ceylon Tea
Stassen’s tea products have gained world repute for their formidable quality, distinct flavour, and cost-friendly nature. A top-rated Ceylon Tea brand in the global market, Stassen’s full range of tea bags, packaged tea, and specialty tea packs are now carried by Aabi Holdings, as well as bulk tea for B2B sale.
From Pure Ceylon Black Tea, Jasmine Green Tea, Herbal Infusions, Luxury Tea Gift Packs, and Organic Tea, to Flavored Tea varieties, Aabi Holdings now offers an extensive line of world-class Ceylon Tea products straight from the lush green tea plantations of the island of Sri Lanka.
The distinct Ceylon Tea flavour that is appreciated and in high-demand among regular tea drinkers and tea connoisseurs both in Malaysia and elsewhere, is fully captured in Aabi Holdings’ latest tea offering.
Aabi Holdings’ tea products are set apart by the unique characteristic of Stassen teas, featuring superior quality tea cultivated in various parts of the island, categorized as high, medium and low grown teas.
The range of tea products carried by Aabi Holdings is not only superior in terms of quality, flavour, and economic value, but the branding and packaging are also a class apart. This advantage is characterized by Stassen’s focus on individual design and packaging aligned with specific types/brands of tea.
Ceylon Spices:
Aabi Holdings latest offering comprises the full range of Ceylon Spices from Sri Lanka. The country’s spice heritage goes back to antiquity, and this rich tradition and quality are beautifully captured in the Stassen spice products that Aabi Holdings distributes across Malaysia and regionally.
The distinctive taste of Sri Lankan spices lends favourably to both savoury and sweet dishes, and Aabi Holdings now supplies much-treasured spices such as nutmeg, cinnamon, cloves, black pepper, and cardamom, at their freshest. Each of these products meet stringent international export/import standards, maintained at each step by the Stassen Group.
Aabi Holdings offers an extensive line of retail spice packs from the island, with the choice of the Stassen brand or the specific buyer’s brand. Bulk packs are also offered for high-volume wholesale or similar markets.
Spirits (Liquor):
The unique flavour qualities of Sri Lanka’s spirits, their versatility in concocting cocktails, economical nature, and international-standard distilling and production methods, are now captured in full in Aabi Holdings’ liquor and spirits offering from the island nation.
The products come from a strong lineage of Sri Lankan and international liquor powerhouses now categorized within the Stassen Group: the Distilleries Company of Sri Lanka (DCSL) with a history well over 100 years; and Periceyl (Pvt) Ltd, which is now a fully-owned subsidiary of DCSL, and started out as a joint venture between DCSL and Groupe Pernod Ricard (France) in 1996/1997.
Each bringing their world-approved processes and expertise, and the overall richness and quality of Sri Lankan liquor, Aabi Holdings now carries an extensive line of unique brands under these two groups.
The DCSL brand portfolio consists primarily of spirits produced by locally (Sri Lankan) distilled toddy, a type of alcoholic beverage obtained from the coconut palm. Their main product, Distilled Coconut Arrack of white and brown varieties, is now enjoyed worldwide by liquor connoisseurs, and Aabi Holdings offers DCSL’s uniquely produced blends across Malaysia and regionally as well.
Periceyl’s brand portfolio includes a variety of Sri Lankan distilled foreign and local spirits including types of Rum, Whiskey, Vodka, and Gin bearing truly international flavour characteristics, further extending Aabi Holdings’ distinctive spirits offering in Malaysia. This allows for a wider range of international quality, economical liquor products for consumption in Malaysia and across the region.
Aabi Holdings offers a wide range of Sri Lankan original liquor products and Sri Lankan/Foreign joint venture-products in 750ml and 1L glass bottles, each with their unique branding and packaging that adds further value and differentiation mileage.